ISE Essentials of Strategic Management: The Quest for Competitive Advantage (9781260092271)



Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions and timely examples with a writing style that captures students' interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.


Product details

  • Paperback | 864 pages
  • 203 x 252 x 15mm | 651g
  • OH, United States
  • English
  • 6th edition
  • 43 Illustrations, unspecified
  • 1260092275
  • 9781260092271
  • 604,533


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