Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.
Product details
- Paperback | 976 pages
- 178 x 235mm | 1,587g
- 01 Apr 2000
- Pearson Education (US)
- Upper Saddle River, United States
- English
- 2nd edition
- illustrations facsimiles, map, port.
- 0132428016
- 9780132428019
Download Marketing Research : An Applied Orientation (9780132428019).pdf, available at www.thebookosaur.com for free.
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