You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Product details
- Paperback | 160 pages
- 129 x 198 x 9mm | 117g
- 01 Jul 2007
- Penguin Books Ltd
- London, United Kingdom
- English
- w. figs.
- 014101640X
- 9780141016405
- 5,116
Download Purple Cow : Transform Your Business by Being Remarkable (9780141016405).pdf, available at www.thebookosaur.com for free.
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